18% of soft drink purchases are impulse buys.
HOW DO YOU DISPLAY YOUR SOFT DRINKS?
By placing soft drinks refrigeration near the checkout you could increase soft drink sales by 27%.
Soft drinks are in the top 3 for impulse purchases.
21% of impulse purchases are made based on temptation from visibility so ensuring soft drinks are visible, well displayed and look appealing can make a huge difference to sales.
78% of single serve items such as individual cans and individual sized drinks bottles are bought for immediate consumption so ensuring your stock is chilled is essential.
Coca Cola offers a range of branded coolers for displaying their soft drinks
Costs start at £1,420. This may seem like a significant investment but when you consider that their new range of coolers are energy efficient, this makes them great value. According to Coca Cola their new CCEP range of drinks fridges could save a business £1,686.88 a year on energy compared to running an older drinks fridge.
Combine the energy savings with the potential improvement in sales and the branded fridges offer a great opportunity.
Choose from double door, single door or a checkout version. The refrigeration units are available to purchase direct from Coca Cola.
Some qualifying businesses may even be entitled to a cooler free of charge based on their sales of the Coca Cola products. Contact us for much information.