Maltesers unveils new Truffles to-go pack
Published on: June 26, 2019
Exciting news for all Maltesers lovers out there! The brand has recently unveiled its new Maltesers Truffles Treat Pack, the perfect addition for any business looking to expand their on-the-go confectionery range.
Released in mid-2018, following the huge success of Maltesers Buttons, the Truffles provided the brand with a luxury product, perfect for those looking to gift this favourite confectionery treat, and customers were quick to snap them up.
As the UK’s 3rd most popular chocolate brand, Maltesers is growing at an astounding 20% per year, and with this newest pack option, we expect the trend to continue.
History of Maltesers
Created in 1936 by Forrest Mars Sr, Maltesers began its confectionery journey as a slimming aid for women, often described at this time as ‘energy balls’. In the 70 plus years that have followed their introduction, Maltesers have taken the confectionery industry by storm, with their memorable slogan ‘the lighter way to enjoy chocolate’.
Take a look at a classic Maltesers advert below:
Over the years the brand has seen a number of limited edition and seasonal products hit the shelves, from MaltEaster bunnies, chocolate spread, white Maltesers and even Malteser Reindeers during the Christmas period, all of which have been immensely popular with consumers.
Released in early June 2019, many of our clients have already contacted us to get their shelves fully stocked with this exciting new Truffle pack. Place your order with the Forrest Fresh Foods team today.