Are you stocked up on Christmas bestsellers?
Published on: November 13, 2019
As we race towards the Christmas season, retailers are busily preparing for the festive rush, as they stock up on the bestselling Christmas confectionery out there.
Mondelez has revealed that seasonal chocolate is the top impulse buy for consumers around the festive period, and therefore it is vital that shops of all sizes stock up with the ideal selection.
With so much choice from a wide variety of seasonal products, it can be difficult to predict what your customers will be looking for when they begin their Christmas shopping. We want to take some of the hard work off your hands and provide you with some insight into popular Christmas confectionery.
Worth an astounding £937 million, according to Mondelez, the Christmas confectionery market is growing year on year, and shows no signs of slowing down. Retailers may be able to glean some vital information from the performance of last year’s confectionery market, with sales of gift blocks, tubes and small selection boxes all growing significantly from the previous year.
With consumers purchasing Christmas confectionery chocolate both as gifts and as a festive treat for themselves, experts are suggesting that retailers place stock in multiple locations around the store to make the most of those vital impulse purchases. So, what Christmas confectionery should retailers be stocking up on?
Of course, we can expect that consumers will be flocking to purchase the much sought-after selection box, with leading brands such as Cadburys and Nestle offering up some of the most popular on the market. But in addition to this, retailers must keep in mind those buyers looking to purchase the more premium confectionery offered by brands, such as Malteser Truffles, as well as the much-loved chocolate Santa and Reindeer variations.
We mustn’t forget that chocolate will be enjoyed throughout the festive period at parties and get-togethers, therefore opting to purchase confectionery tubs like Celebrations, Quality Street and Roses is always a must.
Are you fully stocked for the Christmas period? Contact the team at Forrest Fresh Foods to place your order today!
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