Central
Distribution
Get to know Forrest, our Central Distribution capabilities and our partnership with Sugro Wholesale Buying Group, giving your brand unrivalled reach across the UK wholesale network.
What Is Central Distribution?
Central Distribution is a model where Forrest Fresh Foods acts as your single distribution point into the UK wholesale network, streamlining your supply chain and dramatically expanding your reach without the complexity of managing multiple accounts.
Partner With Us
Sugro's Central Distribution Partner
We have partnered with Sugro, the UK's No. 1 Buying Group. As their single largest member, we are proud to have attained the status of their Central Distribution Partner, their 'wheels on the road'.
Forrest can help Wholesalers and Retailers with:
- Access to a full product range
- A strong relationship with large FMCG suppliers
- Minimum Order Value from as little as £1,500
Driving Incremental Growth Together
Central Distribution enables independent wholesalers and buying group members to procure smaller quantities compared to direct from the supplier, all while benefiting from the advantageous pricing available through Sugro.
At Forrest Fresh Foods we re-define partnerships by addressing your unique challenges. Our customer-centric approach ensures tailored solutions to your pain points, making collaboration with us a strategic choice.
Without our help, Members often face the following challenges:
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✕Can't access full product range
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✕Can't open direct accounts with manufacturers
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✕Can't meet the minimum order requirements
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✕Can't order enough to get preferential pricing
How Forrest Fresh Foods can direct you to successful sales:
- Access to a full product range
- We have direct relationships with all large FMCG suppliers
- Minimum Order Value from as little as £1,500
- Sugro competitive case price for Central Distribution Suppliers, no matter the quantity ordered
What is Central Distribution for Retail & Wholesale?
Central Distribution is a service for Buying Groups, their members and their suppliers. From smaller wholesalers and Cash & Carrys across the UK, with Forrest Fresh Foods' Central Distribution Service wholesalers can buy their goods at the same great prices as direct from manufacturer but without the high minimum order value/quantities.
Why Partner With Us?
Do you want to continue to grow sales and drive distribution but without extending your direct customer base? Do you want to drive efficiencies in your logistics? Do you want to do all the above whilst, keeping both account management, delivery and logistics costs to a minimum? We have the ability to support all Member relationships with our nationwide reach and our fleet of vehicles. 80% of Buying Group Members cannot access your full range or preferential pricing due to not meeting Minimum Order Value or being unable to open direct accounts. We are taking on the responsibility and providing this much needed service to not just Sugro members but the entire wholesale channel.
- We will take the administrative burden away from you
- We will deal with Customer service queries
- We will manage the credit risk
- We will deliver to every postcode
- We will deal with low minimum order quantities and single case pick
- We provide a full storage, sales and distribution service
We Succeed Together
Forrest Fresh Foods have been a member of Sugro for over 8 years and in that time, we have trebled our turnover thanks to the amazing support we receive from the Sugro team.
Being a member of the group has given us so many advantages to grow our business, our range and of course our supplier base. But being a member of Sugro isn't just about the commercial benefits. At Forrest Fresh Foods we often talk about being a big family, and Sugro is part of our extended family. We have made lifelong colleagues, customers, suppliers, and friends within the group. We've been privileged to travel the world together, to learn from each other and support each other's businesses and have had a laugh along the way.
And now, as Sugro's Central Distribution Partner, it is our time to give back to the group. Being Sugro's 'wheels on the road' we support our fellow members to ensure no matter how big or small, the whole membership can access the competitive Sugro pricing we have enjoyed over the last 8 years. Being part of Sugro has been key to the success of Forrest Fresh Foods and we recognise that we are better together and only in partnership can we truly succeed — thank you to all the Sugro family.
— Kelly Clayton, Purchasing Director
Brands That Work With Us
The Biggest Brands
We pride ourselves on fostering effective working relationships with our suppliers. We work with hundreds of suppliers to deliver excellent products and services to our customers wherever they are in the world.
Budweiser Brewing Group
Forrest Fresh Foods is delighted to announce a new supplier partnership with BBG. As official distribution partners, we can offer customers:
- Dedicated Beers and Cider Central Distribution
- Competitive and promotional pricing
- All lines stocked at Rochdale distribution centre, Forrest Head Quarters
- Product Range available now
Danone
When Danone were looking to consolidate their wholesale customer base to improve their operational and distribution efficiencies in 2023 they reached out to Forrest Fresh Foods as a trusted partner within the Wholesale channel and Sugro's Central Distribution Partner.
Originally the project scope was to simply service Sugro members but was quickly extended to include Wholesale, Retail and Convenience customers all over the UK and Ireland due to performance being beyond expectations.
Mars Wrigley
When Mars decided not to open any new customer accounts in 2023 in a bid to improve their operational and distribution efficiencies, they reached out to Forrest Fresh Foods as a trusted partner within the Wholesale channel and Sugro's Central Distribution Partner.
Originally the project scope was to simply service any new Sugro members but was quickly extended to include any Sugro Member currently without a direct Mars confectionery account.
Become a Supplier
Partner with Forrest Fresh Foods to get your brand in front of thousands of retailers, wholesalers and consumers across the UK and beyond. We make it simple to list your products and start growing your distribution today.
Become a Customer
Whatever the size of your business, Forrest Fresh Foods is committed to supplying the biggest and best brands for the UK and the rest of the world. Get in touch today to find out how we can support you.