More fans are watching from home to save money, turning living rooms into match-day destinations. Stock up on larger multi-pack formats to cater for bigger home gatherings and group viewing occasions.
Beat the Half-Time Rush
Convenience wins during major matches. Prioritise products that require zero preparation so customers can grab them from the fridge and get straight back to the action.
Go Big on Sharing
Reduce focus on single-serve impulse packs and give more space to sharing bags, multi-pack soft drinks and RTD multipacks that are ideal for match-day occasions.
