Busting Common Myths About FMCG Wholesale: What’s True, What’s Not, and Why It Matters
Busting Common Myths About FMCG Wholesale: What’s True, What’s Not, and Why It Matters

In the world of food and drink wholesale, assumptions tend to spread faster than facts. At Forrest, we’ve heard just about every myth you can imagine and while some are understandable, many simply don’t reflect the reality of the wholesale industry or the suppliers and distributors.

So, let’s clear the air and set the record straight.

Clearing Up the Biggest Myths About FMCG Wholesale

In the fast-paced world of fmcg wholesale, misconceptions can spread quickly. From what we supply to how we operate, we’ve heard plenty of assumptions about FMCG Wholesale over the years and many of them are simply not true. So today, we’re setting the record straight by breaking down some of the most common myths and sharing the real story behind the wholesale industry.

Fact Or Myth
The food and drink wholesale industry hasn’t changed in decades.

Reality: The industry evolves constantly.

New drink innovations, confectionery trends, and global product lines are entering the market all the time. Forrest is right at the heart of that evolution, supplying an ever-expanding range of products to buyers in more than 40 countries.

We’re continually adapting, expanding, and sourcing what global consumers want today  not what they wanted 20 years ago.

Sustainability doesn’t matter in B2B food and drink.

Reality: Sustainability matters everywhere.

No industry is exempt from the responsibility of operating responsibly  and that includes wholesale. Sustainability influences the way Forrest works at every level, from supply chain decisions to long-term planning.

We believe doing good business includes doing good for the planet.

Forrest Fresh Foods only supplies large distributors.

We work with distributors of all sizes.

Whether you’re a global distributor or a smaller independent buyer, you’re important to us. Forrest proudly partners with businesses big and small across more than 40 countries.

Our goal has always been simple: provide value, flexibility, and great service to every customer we work with.

Wholesale Christmas Stock Supplier Shop Now

Your Trusted Wholesale Supply Partner

Forrest Fresh Foods provides retailers across the UK with a broad and reliable range of leading FMCG brands. With competitive pricing, flexible order quantities, and fast nationwide delivery, we make it simple for businesses to keep shelves stocked and meet customer demand all year round.

Why Stock with Forrest Fresh Foods

  • Flexible Order Quantities: Order exactly what you need to meet customer demand.
  • Extensive Product Range: Choose from confectionery, soft drinks, household essentials, crisps & snacks, alcohol and much more.
  • Trusted Brands: Stock products from top names that customers recognise and love.
  • Fast and Reliable Delivery: Dependable nationwide logistics to keep your shelves full.

Forrest Fresh Foods is committed to supporting retailers with a reliable supply of leading FMCG products all year round. Our service is designed to make replenishment straightforward, cost-effective, and efficient—helping you stay ahead of customer needs.

Work with a Wholesaler That Understands Your Stores Stock

At Forrest Fresh Foods, we’re committed to helping convenience stores like yours succeed. Bigger than just a convenience store? Whether you’re a corner shop, convenience store, or export business, our team is here to support your growth. If you haven’t already, now’s the time to register, speak to your account manager, or get in touch with us directly.

Why Partner with Forrest Fresh Foods?

  • Shop 24/7 – Anytime, Anywhere: Order whenever it suits your business.
  • Instant POR Visibility: Make smarter buying decisions with clear profit-on-return.
  • 4500+ Retail-Ready Lines: From Cadbury, Peroni, Walkers Crisps, to Fruit Shoot, we’ve got what your customers want.
  • Easily Grow Your Business: Take advantage of deals, fast service, and our expert support.

Based in Rochdale, UK, we deliver across the country and around the globe. With Forrest Fresh Foods, you get more than just stock, you get a partner that’s ready to help you thrive.

Forrest Fresh Foods Account Access

New Trade Customer Applications

New to Forrest Fresh Foods? No account yet? Don't worry, becoming a trade customer is quick and easy. By applying for an account, you'll gain exclusive access to our extensive range of over 4,000 SKUs, including some of the most sought-after and exclusive product lines in the FMCG market.

Enjoy unbeatable pricing tailored specifically for our trade customers, as well as special offers, priority support, and streamlined ordering designed to help your business thrive.

Apply Now

More about Forrest

  • Fact Or Myth | Wholesale FMCG Addition

    Fact Or Myth | Wholesale FMCG Addition

    Read more 

  • Wholesale Christmas Must Stocks 2025

    Wholesale Christmas Must Stocks 2025

    Read more 

  • Central Distribution Partner within the Sugro Buying Group for the AG Barr

    Central Distribution Partner within the Sugro Buying Group for the AG Barr

    Read more 

  • Wholesale Halloween Must Stocks

    Wholesale Halloween Must Stocks

    Read more 

© 2025 Forrest Foods, Powered by Shopify

    Login

    Forgot your password?

    Don't have an account yet?
    Create account